Inspired by the women who loyally purchase her designs, her mantra 'for authentic women everywhere, real lives, real bodies, real beauty', guides her every decision.

Linda founded her eponymous brand in 1974. Her recognizable line of outerwear, clothing and accessories was sold in three flagship boutiques in addition to top retailers across North America and Europe, including Hudson’s Bay Company and Nordstrom. 

With a resourcefulness and common sense approach to both Fashion and business Linda Lundström has been a creative force in Canada for over 3 decades.

With the heart and soul of an artist, creating more than 100 collections, Lundström is respected for her originality and determination to produce her designs in Canada. Building a state-of-the-art manufacturing facility in Toronto, she is a leader in embracing CAD/CAM technologies and Lean Manufacturing processes necessary to compete internationally.

Through her unique ability to tell a story, Linda captures the attention of the largest of audiences from the moment she begins to speak. Sharing her experience of great success as well as great failure, she is willing to unveil the raw truth of her story. With humour and heart, Linda connects with people to inform, entertain and inspire.

The F Word

Linda’s experience spans over 34 years in the Apparel Industry designing and building the Linda Lundström brand and a state-of- the-art Canadian Lean manufacturing facility. Recognized by the fashion industry, business, manufacturing, educational institutes and the community. She is the recipient of numerous awards, including three honorary Ph. D.s. She was named to the Order of Ontario in 1995, and the Queen Elizabeth II Diamond Jubilee Medal in 2013. She is recognized as a champion of First Nations awareness and ethical manufacturing practices — proud to use the label ‘Made in Canada’.