Inspired by the women who loyally purchase her designs, her mantra 'for authentic women everywhere, real lives, real bodies, real beauty', guides her every decision.

Linda founded her eponymous brand in 1974. Her recognizable line of outerwear, clothing and accessories was sold in three flagship boutiques in addition to top retailers across North America and Europe, including Hudson’s Bay Company and Nordstrom. 

With a resourcefulness and common sense approach to both Fashion and business Linda Lundström has been a creative force in Canada for over 3 decades.

With the heart and soul of an artist, creating more than 100 collections, Lundström is respected for her originality and determination to produce her designs in Canada. Building a state-of-the-art manufacturing facility in Toronto, she is a leader in embracing CAD/CAM technologies and Lean Manufacturing processes necessary to compete internationally.